In its new Communication view points, the Index Group has put ahead a simpler definition of CSR as “the responsibility of enterprises for their impacts on society and outlines what an enterprise should do to meet that responsibility. The main function of an enterprise is to create value through producing goods and services that society demands, thereby generating profit for its owners and shareholders as well as welfare for society, particularly through an ongoing process of job creation.

Although there is no “one-size-fits-all” and for most small and medium-sized operations of Index Group, the CSR process remains informal, complying with legislation and collective agreements negotiated between social partners is the basic requirement for Index Group to meet its social responsibility. Beyond that, Index Group has intake a process in place to integrate social, environmental, ethical human rights and consumer concerns into their business operations and core strategy in close cooperation with their stakeholders. The aim to the view is:
1. To maximize the creation of shared value, which means to create returns on investment for the company’s shareholders at the same time as ensuring benefits for the company’s other stakeholders;
2. To identify, prevent and mitigate possible adverse impacts which Index Group may have on society afterwards.

Important features of the new definition are:

1. Recognition of the importance of core business strategy. This is consistent with the approach taken by Index Group for which social responsibility and sustainability have become an integral part of its business model.

2. Development of the concept of “creating shared value”. This refers to the way in which enterprises seek to generate a return on investment for their owners and shareholders by means of creating value for other stakeholders and society at large. This links CSR strongly to innovation, especially in terms of developing new products and services that are commercially successful and help to address societal challenges.

3. Explicit recognition of Human rights and ethical considerations in addition to social, environmental and consumer considerations.

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